2019-08-22 Culture first, help development Corporate culture exists in every company. It is the values, beliefs and behaviors that companies adhere to, the soul of the company, and the personality of the company. William Dane believes: \"Tradition and atmosphere constitute a company ’s culture. At the same time, culture means a company ’s values, such as enterprising, conservative or flexible. These values constitute the company ’s employee activities, opinions and behavior norms. \"A team that has no common ideals, common goals, and common values will be scattered, doing its own thing. To a certain extent, it can be said that the system determines the bottom line of an enterprise, and the culture determines the upper limit of an enterprise. Since its establishment, Zhonghong Heavy Machinery has always focused on the cultivation of corporate culture and the shaping of excellent corporate culture. In recent years, with the shift of the company's strategic focus, the corporate culture needs to be transformed to meet the strategic needs. Especially after entering 2019, with a large number of outstanding talents