Heavy Machinery Marketing Center Summary Meeting Report for the First Half of 2021

On July 31, 2021, the Heavy Machinery Marketing Center held a three-day summary and closed training meeting for the first half of 2021.General Manager Susan, General Manager Fu, all members of the marketing center, and leaders of production, finance, technology, administrative centers and other related departments attended this meeting.

In the summary meeting on the first day, the six war zones made work reports on the completion of various operating indicators in the first half of the year and the work plan for the second half of the year. They took stock of the difficulties and challenges encountered in the first half of the year, as well as the operational plans for the second half of the year. Deployment plans and plans based on business indicators.

The marketing department, after-sales service department, product manager and back-office section chief of the marketing center also made corresponding work reports.At the same time, several new employee representatives also expressed their feelings after joining the company and their expectations for the future.

Finally, General Manager Susan and Mr. Fu made concluding remarks. First of all, they affirmed everyone's performance in the first half of the year. Under the multiple pressures of the epidemic, low-price competition, mine safety accidents, etc., the sales team's achievements were remarkable. The six theaters have lived up to the company's trust and made every effort to achieve various business indicators in the first half of the year. Today, indicators such as revenue in the first half of the year have achieved 131% of the same period last year.However, we still have a big gap between the full-year budget and the tasks in the second half of the year are arduous, which requires the marketing center's major theaters, under the leadership of the district general manager, to be down-to-earth and go all out: ensuring delivery, promoting order signings, and ensuring payment collection. , work together and strive to achieve the budget target!After the meeting, each theater immediately went to the front line of the market to develop new business opportunities and new markets, and prepare order reserves for the first quarter of 2022!

Each section of the marketing center should strengthen linkage, promote a new marketing form - the operation and maintenance packaged service model among high-quality customers, and strive to contribute 1-2 50 million-level 3-5-year operation and maintenance package projects to the company within two years.

In the next two days of training, General Manager Susan conducted more than six hours of exciting training on the 'Iron Triangle' project process and form for Zhonghong Heavy Machinery's major customer win order, operation standard management methods, etc. Explain that the marketing center also invited Wang Yijie, the general manager of the production center, and Wang Quan, the quality director, to give a wonderful training speech on 'execution' on the production system and quality system, which benefited the marketing center team a lot and further understood the execution importance!The prerequisite for execution is to do a good job in process systems and operating specifications, do a good job in PDCA management, and do a good job in team building. Without execution, everything is impossible!We also invited Mr. Fu to conduct training on the organizational structure and business processes of the mining industry, so that everyone can further understand the importance of familiarity with customer processes in promoting business and winning orders!The product manager's training on product & aftermarket operation and maintenance solutions originally planned for the meeting will be arranged separately due to time constraints.

There is another important topic in this training: 'Decisive battle in the second half of the year and sprint towards the overall goal' mobilization meeting.A game session was set up at this conference: a PK challenge for sales teams in each theater. The content of the challenge is the income, order signing, payment collection and other indicators in the second half of the year (starting from July 1st).All war zones actively participated, selected their favorite opponents, and spontaneously formed 6 challenge teams, preparing to compete in performance at the end of the year.

This activity created a good atmosphere of 'mutual help, mutual promotion, mutual learning, and mutual comparison' in the sales team. Through the competition in the second half of the year, I believe everyone can become a winner in the challenge.

Cultivate my sword to kill for nine days, spill my blood and move forward indomitably!